Why is the output image not bright enough?

—In 2017, a variety of upstream raw materials such as acrylic resin, monomer, polymer, release film, etc. ushered in a trend of "collective price increase", which affected the market. Especially in recent months, the price of upstream raw materials has continued to rise, forcing terminal AB glue, double-sided adhesive, OCA and other related products to frequently increase prices to absorb the pressure brought by rising costs.

3M, a giant in the electronic materials industry, said that the sales price of related products will be adjusted from October 8, and the price adjustment ratio of most products will be 3%-5%. In addition, this price adjustment does not exclude inventory products. Other international and domestic optical adhesive manufacturers have also frequently followed suit, and price increases and shortages seem to have become the labels of the market in the third quarter of 2018.

For a long time, most small and medium-sized enterprises have occupied a place in the market with their price advantages. Now the price of raw materials has risen, which has greatly narrowed the price gap between low-end products and mid-to-high-end products. Customers have turned to big brand products, which will undoubtedly reduce the sales of small and medium-sized enterprises. In the face of the "price increase" of raw materials, where is the way for small and medium-sized enterprises?

Decoding the "gene" of Fanset's independent innovation

Fansat uses pressure as a driving force to strengthen itself in the tide of price increases. It resolves the pressure of price increases by improving the internal pass rate and adjusting the external product structure, and correspondingly increases the launch of mid-to-high-end, especially consumer electronics full-bonding OCA, e-book matching OCA, and car-mounted full-bonding OCA, thereby improving the bargaining power of innovative products. Due to the significant characteristics and functionality of Fanset's OCA products, it helps customers improve the final yield rate, thereby reducing the sensitivity to rising raw material prices.

In addition, "technical transformation + intelligent manufacturing" is also an important response measure for Fanset. By building an intelligent OCA optical adhesive production line, using the internationally advanced DPMS automatic glue making system, coating line automatic circulation liquid supply system, coating line automatic roll changing system and coating online detection device, we can further improve production efficiency and product yield, so as to achieve the purpose of reducing costs and improving benefits.

E-book business is expected to explode, market development is brilliant

The new generation of PC-bonded acrylic system OCA products developed by Fanset reduces the baking process before bonding of traditional PC OCA, meets the requirements of high molecular weight and water vapor barrier of OCA, and achieves no bubbles and whitening after bonding with PC cover. After more than one year of testing and technical improvement, this product has passed strict reliability testing, quality verification, approval procedures and factory certification, defeated international first-line brands in the OCA field such as LG and Nitto, and has officially entered Amazon BOM table to import e-book products and started to accept batch orders.

Not only that, the company's products have also passed mass production certification of global top LCD panel companies such as OFILM, Tianma, GIS, and Sharp. So far, Fanset has been tied to global large-scale panel companies, which is conducive to the smooth digestion of the company's 3.6 million square meters/year OCA production capacity.

The "price increase tide" will bring a reshuffle to the industry, washing away those small and medium-sized enterprises that are deeply involved in price wars, leaving behind brand companies that can withstand the test of the market, and thus promoting the sustainable and healthy development of the entire industry. In the field of OCA optical adhesives, Fanset will continue to make efforts and focus on the continuous improvement of R&D technology and production processes, realize product innovation and upgrading, and strive to develop into an elite enterprise in the OCA optical adhesive industry.